INVESTING IN THE NEW EL SALVADOR
WHAT WE DO
Arbo Group is an investment firm with a mission to illuminate El Salvador’s potential as a global destination by investing in real estate and hospitality projects that integrates luxury, sustainability, and community-centered design.
LEADERSHIP
Tech entrepreneur, experiential marketer, and movement builder on a mission to prove that Central America can do big things.
In 2016, I co-founded Hugo, Central America’s first superapp, scaling it to 700+ employees and thousands of drivers and businesses before selling our delivery business to Delivery Hero in 2022—one of the region’s biggest tech exits. Today, the Hugo mafia continues to fuel new startups across Central America.
Now, I’m focused on unlocking the region’s economic potential through real estate projects.
Alejandro Argumedo
CO-FOUNDER CEO
René López is an economist with over nine years of experience leading commercial and marketing strategies for multinational companies such as Nestlé, Anheuser-Busch InBev, Grupo Q, and Calidad Inmobiliaria. He holds a Master’s degree in Marketing Management and Business Administration from EAE Business School in Barcelona, and has successfully led brand launches, expansion plans, and high-impact real estate projects in El Salvador.
His career reflects strong expertise in brand and trade marketing, key account management, business development, and leading multicultural teams in highly demanding environments. Today, as General Manager of Arbo Group, René drives the company’s vision for growth and profitability, consolidating world-class real estate and hospitality projects such as Lumara, while spearheading new strategic expansions across the region.
René López
GENERAL MANAGER
CONTACT US
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